lready wrote about the Premme, Nicolette Mason and Gabi Gregg’s clothing line is coming! And here it is! Premme will be sold at 8 am US time, so here in Europe we have to wait a bit…
Which makes sense given that this collection consists of girlish statement pieces (like asymmetrical bodysuits, pearl-studded sweats, thigh-slit pants, and cutout dresses and jumpsuits) in sizes 12 to 30. “It’s a very feminine line,” says Gregg. Oh, and there’s phrases like Feminist AF patched on to jackets and tees because, “feminism is what brought us together as friends, and what we have always pushed in terms of our personal and brand values,” Mason explains.
My first impression is: young! I understand they jump in what their folllowers want. I was hoping for a bit more designer feeling. It’s a bit Asos, Forever 21 styles. Not really a strong signature, do you know what I mean? I was hoping for a stronger image. I know there is a lot of statement and feminist moving in this collection, which makes it different! Not flattering, that what Beth Ditto also wanted to show, different body shapes than hourglass.
Nicolette wears a lot of designer pieces and I know she is a huge fan of high end pieces. I was hoping to see this back in their clothing line. But… maybe that’s what I want. It just a reflection of myself. oh, if you want to make the feminist statement.. where are the ‘Hillary power-suits’? Can’t wait for it…, unfortunately we can’t buy it anyway… so… no hurry at all.
The images, marketing is very strong. It really makes me: ” I WANT IT ALL ” haha… that’s a good thing. And yes, I have some favourites: the lilac palazzo pants and the jeans off shoulder dress! Love it!
Gabi & Nicolette, you can be very proud of what you done.. I heard you spent so much time in this collection. And I know how that feels, and also how it feels like ‘giving birth to your baby’. Good luck being in this rollercoaster, but you know how to handle it! Big love to you!